Problems seeing Ink Cartridges For Your Dell Printer?

You bought a Dell printer? Now you can't find any Dell ink cartridges? You're not alone!

In the big world of Hp, Epson, Lexmark and Canon everyone wants to compete. The inkjet shop is worth tens of billions of dollars per year and this lure was simply too much for Dell to bear. So they decided to publish their own inkjet printer.

Printer Inkjet

To many this seemed like a sensible move. If a enterprise sells computers and computer accessories then why not sell printers too? This ideology makes sense but unfortunately over simplifies the issue at hand - Dell knew nothing about making printers.

So when you don't know how to make something you look for someone else enterprise to do the work for you. To that end Lexmark were "hired" to invent the Dell range of inkjet printers.

Now despite the fact that Lexmark rate right at the top for their own range of inkjet printers this didn't meant that Dell were going to perform the same level of success.

Selling a house computer box with a printer included alwys seems like a good idea. You can do extra offers and ideally gain more customers than you had before.

What happens though once you sell the computer and printer? The printer runs out of ink and the customer needs to replace it. Somebody somewhere never looked at the logistics of this. This in turn led to owners of Dell printers in any place being left stranded without ink. They couldn't find the Dell Oem cartridges to buy them so guess what? Yep! The otherwise loyal Dell printer customers went out and find compatiable cartridges to do the same job. Dell effectively threw away whatever share of the inkjet shop they had hoped for.

The moral of the story is: "Stick to what you're best at". Delll was too small a fish to go swimming with the inkjet sharks and got bitten.

Problems seeing Ink Cartridges For Your Dell Printer?