The Independent Computer consultant - Using Flyers to store Your enterprise

Using a flyer can be a very productive sales-support tool, if it's used properly for your specific business.

Businesses that are looking for dozens, or even hundreds of new customers (like a cleaning service or a copier repair center) can spend heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small division of concerned customers.

Printer Inkjet

But for you as an Independent Computer Consultant, the cost to embark on a large campaign where you'll print and blindly mail hundreds of flyers (especially if you're just beginning a computer consulting business) would not generate the sales quickly sufficient to clarify the large expense.

Your flyer Will be effective, however, if used to preserve your other sales efforts.

Primarily as either:

- A leave-behind (along with your company card and a note) when manufacture a door-to-door cold call.

- An attachment to an email following an first phone conversation with a prospective new client.

- As A follow-up mailer to a prospective client who's requesting "more information".

- or even as an offer for something like a free on-site assessment of their computer preserve needs.

(A great way to sell them exactly what they might need - which isn't always the same as what they Think they need.)

Because you will be handing or mailing your flyer to a minuscule amount of recipients, your production costs can be kept very low. You can print your flyers inexpensively on your own inkjet printer (assuming you have a decent printer and use quality, heavyweight paper),or you can have small production runs produced by a web-based printing service.

The purpose of your flyer is to get your prospective customer to take a specific, desired action.

Just as with your other sales and marketing efforts, your intention is to help your target identify that they have a problem in need of a solution and Show them how your service will solve their problem.

The components of an productive flyer are:

1. A Compelling Headline - This is where you'll whether capture their attention, or have your flyer deposited in the trash bin.

Your headline should include a advantage or it should generate interest. How about...

"5 Reasons why John Smith Should be Your computer consultant!"

"Here's How You Can Have a Full-Time It department for Less Than a Part-Timers Salary!"

"If You're Tired of Worrying About Unexpected Computer Problems Hurting Your Business... Then One simple Phone Call Can preclude Them From Ever Occurring in the First Place!"

"The underground To Having A Trouble-Free Computer Network In Your Office..."

2. Your Message

This is your list of services, which can be presented in comparison to other types of service solutions.

Your job is to show what your Unique Selling Proposition is. What makes you the best option available?

3. A Promotional Offer

This is where your flyer becomes an productive marketing tool.

Direct your reader to take operation by giving a specific study and providing a compelling offer, such as one of the following examples:

"Call before Oct. 31st and receive 30 days of server monitoring unquestionably free!"

"Call now for a Free 27-Point Network Evaluation"

"Until Oct. 31, get 5 free hours of on-site preserve when signing up with our Daily Monitoring Plan"

While the article is key when creating your flyer, construct is equally as important. A photocopied flyer with black courier text and some clipart isn't going to cut it. A very professional flyer can be designed inexpensively and unquestionably in any of today's approved desktop publishing or word processing applications. But if graphic construct isn't your strong point, there are many options ready for outsourcing the work to a freelancer (check elance.com) or a web-based printing and construct service.

The Independent Computer consultant - Using Flyers to store Your enterprise